Branding an initiative is a great way of harnessing the spirit and energy that good causes can bring.
The branding process allows us to holistically look at all of the aspects that make an initiative successful and sustainable so that it can have as much impact as possible.
This booklet explores our approach.
Written by epitype
Date: 23 06 2011
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At epitype, we describe values as indescribable descriptors. Why? Well values inhabit an interesting world between rational thought and gut feeling. Sometimes, these feelings, because of their link to various emotions, are hard to describe.
This book started as an in house document designed as a memorable guide for when we created value systems.
Each time we shared this thinking with our clients, they said it was great so we thought why not share it with everyone?
A witty introduction to the benefit of brand values.
Contact us if you would like to order a copy.
ISBN: 978-1-907-871-00-0
Price £5
Written by Martin Roach
Date: 19 05 2010
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