Brand values index 2009: FTSE 100
Brand values index 2009: FTSE 100
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Brand values index 2009: FTSE 100

Up until now it has been difficult to measure and understand the trends within brand values for the largest companies. We sought to understand these trends by indexing all of the brand values within the FTSE 100.

This research is now available to download for the first time.


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Written by epitype
Date: 08 02 2011

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Websites are not websites
Websites are not websites
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Websites are not websites

 

How many of us would have put our hands in our pockets to fund a group of academics who wanted to build a system to help them talk to themselves? How many of us could have seen the potential of the internet outside of academia? How many of us are at the forefront of internet thinking right now?
 

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Written by Martin Roach
Date: 01 10 2010

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Values: Do they add up?
Values: Do they add up?
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Values: Do they add up?

Values are powerful: they can build and unite, stimulate innovation and ward off attack. When it comes to marketing and branding activities, a strong value system, consistently communicated, is the first and last point of contact for any organisation.


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Written by Martin Roach
Date: 19 05 2010

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